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Lihlooho tse sebetsang, tse se nang hype bakeng sa bathehi, CRO, CMO, Baeta-pele ba Sales, le CPO ba ahang lipontšo tsa sejoale-joale, tse matlafatsong ke AI.

How B2B Buyers Use ChatGPT to Shortlist Vendors (And How to Get on the List)
FeaturedGTM Strategy

How B2B Buyers Use ChatGPT to Shortlist Vendors (And How to Get on the List)

B2B buyers now use ChatGPT, Perplexity and Gemini to shortlist vendors. Learn what AI engines cite and how to become a recommended option.

2026 Jan 8 · 8 min read

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State of B2B SaaS Demos 2026: Benchmark Report
Conversion & Funnel

State of B2B SaaS Demos 2026: Benchmark Report

Benchmark ranges for B2B SaaS demos in 2026: request-to-show rates, no-shows, time-to-demo, and conversion by motion — form vs instant vs AI demo.

2026 Jan 5 · 8 min read
The 7 Tenets of Demo-Led Growth
GTM Strategy

The 7 Tenets of Demo-Led Growth

A practical manifesto for B2B SaaS GTM leaders: 7 tenets to turn your product demo into the engine of pipeline, conversion, and qualification.

2026 Mot 28 · 8 min read