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How B2B Buyers Use ChatGPT to Shortlist Vendors (And How to Get on the List)

Dima Ivanouski
Dima Ivanouski
Co-founder & CRO · GTM Expert · ex-Head of SMB Sales at PandaDoc
FeaturedGTM Strategy

How B2B Buyers Use ChatGPT to Shortlist Vendors (And How to Get on the List)

B2B buyers now use ChatGPT, Perplexity and Gemini to shortlist vendors. Learn what AI engines cite and how to become a recommended option.

8 Jun 2026 · 8 min read

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