Naoma vs Navattic: AI Demo Agent vs Interactive Product Tours [Which One Do You Actually Need?]

Quick Takeaways

• Interactive demos (Navattic) are pre-built tours — Naoma is live AI that qualifies
• Navattic excels at product exploration; Naoma replaces demo capacity
• Different funnel stages: Naoma for top-of-funnel, Navattic for nurture and education
• Many teams use both: Naoma qualifies, Navattic educates champions
• Choose based on bottleneck: calendar friction or self-serve education needs

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Your demo calendar is booked three days out. Half the slots go to unqualified leads. The other half no-show. You're comparing Naoma vs Navattic to fix this — but here's what most teams get wrong: they're not competitors.

Naoma is a live AI demo agent that qualifies prospects and runs personalized product walkthroughs in real time. Navattic is an interactive demo platform that creates click-through product tours for async exploration. One replaces your demo capacity constraint. The other builds self-serve education assets.

Most teams think they need to pick one. The reality? These tools solve fundamentally different problems at different funnel stages. This post breaks down exactly when to use Naoma (live AI agent for qualification and instant demos) vs Navattic (interactive tours for product exploration), so you stop burning rep time on the wrong demos.

What Is Naoma? (Live AI Demo Agent)

How Naoma Works

Naoma AI is a video-first AI demo agent for B2B SaaS. It runs personalized live demos 24/7, answers questions in real time, qualifies leads, and routes prospects to the right next step.

Here's the flow: A visitor lands on your site and clicks "Get an AI demo now." Naoma appears as a video agent, asks a few qualifying questions without killing intent, then delivers a live product walkthrough tailored to their role and use case. During the demo, prospects can ask questions and get real-time answers. When finished, Naoma routes them based on qualification: send to CRM, book a sales call, or direct to self-serve checkout.

The agent is multilingual, starting in the visitor's browser language. It runs in-browser product walkthroughs, showing real flows instead of scripted slides. In early customer pilots, teams see visitor-to-AI demo conversion in the 6–20% range, depending on traffic quality and placement.

Primary Use Case: Replace Demo Capacity

Naoma turns "Book a demo" into "Get an AI demo now." Instead of waiting days for a calendar slot, qualified prospects get instant access to a live demo experience.

The problem it solves: Marketing creates demand, but sales capacity decides revenue. When your best buyers wait three days for a demo slot, they drift to competitors. When unqualified leads fill your calendar, reps waste time on calls that were never going to close. Naoma handles both failures at once. Qualified buyers get instant demos. Unqualified prospects self-select out or route to nurture. Reps only talk to people who've already seen the product and passed qualification.

This is most valuable for teams with high inbound volume, limited rep capacity, and a buying journey that favors rep-free exploration before committing to a sales conversation.

What Is Navattic? (Interactive Product Tour Platform)

How Navattic Works

Navattic is a no-code platform for creating interactive product demos. It captures your product's HTML and CSS using a Chrome extension, then lets you build click-through tours with tooltips, modals, and guided flows.

The workflow: Capture your product screens, use the drag-and-drop storyboard editor to add text and highlights, then publish. Navattic's AI Copilot can auto-generate demo copy and structure based on best practices from thousands of demos. Once built, you can share demos via link, embed them on your website, or send them in email campaigns.

Prospects click through at their own pace. They see your product in action without needing live access or a sales rep walking them through. Navattic tracks engagement, showing which features prospects explored, how long they spent, and where they dropped off. This data syncs to CRM tools like HubSpot and Salesforce, giving sales teams visibility into buyer interest.

Primary Use Case: Product Exploration

Navattic shines in situations where prospects need hands-on product education without committing to a live call. Common use cases include post-demo follow-up assets for champions to share internally, pre-call discovery to gauge interest, self-serve exploration for product-led growth users, and embedded website tours for visitors who aren't ready to book a meeting.

The platform is built for async demos. Prospects can revisit the tour weeks later, share it with stakeholders, and explore different features without waiting for rep availability. According to research on demo automation, teams using async interactive demos report shorter sales cycles and better-qualified live interactions because prospects arrive educated and ready to discuss fit.

The Core Difference: Live Agent vs Pre-Built Tour

Naoma = Conversational, Real-Time

Naoma is a conversational AI agent. It asks questions, qualifies intent, adapts the demo based on prospect responses, and routes leads immediately. The experience feels like talking to a sales rep who knows your product inside out.

During a Naoma demo, prospects can interrupt with questions and get real-time answers. If they ask about integrations, Naoma explains and shows relevant product flows. If they mention a specific use case, the demo adjusts to highlight matching features. At the end, Naoma doesn't just say "thanks for watching." It qualifies the lead and routes them to the next step: book time with sales, send lead details to CRM, or guide to checkout.

This is active qualification. The agent gathers intent signals, evaluates fit, and makes routing decisions without human intervention.

Navattic = Passive, Self-Guided

Navattic demos are pre-built tours. Prospects click through a defined sequence of steps. There's no qualification logic, no real-time Q&A, and no routing based on answers.

The demo shows what you built. If a prospect has a question, they see tooltips or pre-written text you added during setup. If they want to explore a different feature, they can click around within the tour's boundaries. But the experience is passive. Navattic doesn't ask who they are, what they care about, or whether they're a fit. It tracks engagement and sends data to your CRM, but it doesn't qualify or route.

This makes Navattic ideal for education and exploration. It's not designed to replace rep capacity or filter unqualified leads. It's designed to let prospects learn at their own pace.

Side-by-Side Comparison

When to Use Naoma vs Navattic

Use Naoma When You Need to Replace Demo Slots

Naoma fits when your bottleneck is rep capacity and calendar friction. Specific signals include high inbound volume with limited demo slots, qualified buyers waiting three or more days for availability, no-shows consuming 20–40% of your calendar, or a buying journey that favors rep-free exploration before sales engagement.

If you're running a PLG motion or hybrid sales model where prospects want to see the product before committing to a call, Naoma converts that intent immediately. Instead of losing momentum during the wait, prospects get instant access to a live demo and qualification in one step.

Naoma also works when you're scaling without adding headcount. In early pilots, teams report that Naoma's conversational demo capabilities handle qualification and routing without requiring rep involvement, freeing sales to focus on high-intent conversations.

Use Navattic When Prospects Need Product Education

Navattic fits when your bottleneck is education, not capacity. Specific use cases include post-call follow-up assets that champions can share with their team, pre-call discovery where prospects explore features before booking, self-serve onboarding for PLG users who need guided walkthroughs, and embedded website tours for visitors researching solutions.

Navattic excels in situations where the prospect is already somewhat qualified or engaged. They've taken a call, shown interest, or indicated fit. Now they need to explore the product on their own terms, share it internally, or revisit specific features without scheduling another meeting.

According to Navattic's own research, interactive demos work well for buyer enablement. Prospects arrive at live calls better prepared, which shortens sales cycles and improves conversion on qualified opportunities.

Use Both for Maximum Impact

The most effective approach combines both tools at different funnel stages. Here's a typical workflow: A visitor lands on your site and clicks "Get an AI demo now." Naoma qualifies them with a few questions, runs a live demo, and determines fit. High-intent prospects get routed to book a sales call. Mid-intent prospects get sent to CRM for nurture. Low-intent prospects receive a link to explore more via self-serve resources.

After the booked call, the rep sends a Navattic demo as a follow-up asset. The champion shares it internally with stakeholders who weren't on the call. Your CRM tracks who viewed the demo, which features they explored, and how often they returned. Sales uses this data to prioritize follow-up and tailor the next conversation.

This two-tool approach handles both problems: Naoma qualifies and routes prospects at the top of funnel, while Navattic enables champions and educates buying committees mid-funnel.

What's the ROI? Measuring Impact

Naoma Metrics to Track

Visitor-to-demo conversion measures how many site visitors engage with the AI agent. In early customer work, teams see 6–20% conversion depending on traffic quality and placement. This is higher than typical "Book a demo" form fills because the friction is lower and the value is immediate.

Qualification pass rate shows how many demos result in qualified leads routed to sales versus self-serve or nurture paths. Naoma's funnel conversion approach focuses on routing logic, so tracking where prospects end up reveals whether the agent is filtering effectively.

Time-to-first-demo drops from days to seconds. This metric matters because speed-to-lead drives conversion. When qualified buyers get instant access instead of waiting, they're more likely to stay engaged.

No-show reduction tracks calendar waste. If Naoma qualifies upfront, the prospects who book calls are pre-vetted and more likely to show. Early pilots report meaningful drops in no-show rates because only serious buyers reach the calendar.

Navattic Metrics to Track

Demo completion rate shows how many prospects finish the entire tour versus dropping off partway. High completion suggests the demo is engaging and well-structured. Low completion indicates friction or irrelevant content.

Feature engagement reveals which sections get viewed and which get skipped. If prospects consistently ignore certain features, it signals either poor positioning or lack of interest. This data informs product marketing and sales messaging.

Internal sharing tracks how often champions forward the demo to colleagues. Navattic's link-based sharing makes this easy to measure. High sharing suggests the demo is valuable enough to circulate within buying committees.

CRM engagement sync shows who's re-visiting the demo. According to research on buyer intent, repeated engagement with specific content indicates higher purchase intent. Prospects who return to the demo multiple times are signaling readiness for a sales conversation.

Pricing & Setup: What to Expect

Naoma Setup

Naoma integrates with your CRM, calendar, and checkout systems. Setup is fast because there's no demo building required. The AI handles live walkthroughs, so you're not capturing screens or scripting flows.

The platform is pilot-friendly. Teams typically start by testing Naoma on one high-traffic landing page, measure conversion lift, then expand to additional pages or segments. Because the agent runs 24/7 in multiple languages, it scales without adding headcount or localization work.

For more details on how the platform works, visit Naoma's about page.

Navattic Setup

Navattic requires building demos using the Chrome extension. You capture your product, add tooltips and modals, and structure the flow using the storyboard editor. AI Copilot speeds this up by auto-generating demo copy based on best practices.

Pricing includes a free Starter plan with limited demos, a Base plan at $500 per month for unlimited HTML demos and integrations, a Growth plan at $1,000 per month with advanced analytics and collaboration features, and custom Enterprise pricing for offline demos and priority support.

Setup time varies. Simple demos can launch in under a day. Complex multi-path demos with branching logic take longer. Teams typically build a library of demos for different personas or use cases, then share them via links or embed them on key pages.

Common Misconceptions

"Interactive Demos Replace Live Demos"

Not quite. Navattic replaces scheduled demos with async exploration. But it doesn't replace the capacity constraint because it still requires someone to build and maintain the demos. And it doesn't qualify leads or route them.

Naoma replaces the capacity constraint by handling qualification and live product walkthroughs without rep involvement. The agent runs demos 24/7, qualifies intent, and routes prospects automatically. That's a fundamentally different value proposition than an interactive tour.

"AI Demo Agents Are Just Chatbots"

Wrong. Chatbots answer questions from a knowledge base. AI demo agents like Naoma run full product walkthroughs, qualify leads, adapt to prospect input, and route based on intent. The difference is execution versus conversation.

A chatbot can tell you what a feature does. An AI agent shows you the feature in action, answers follow-up questions, determines if you're a fit, and sends you to the right next step. That's the distinction between conversational AI and agentic AI in a demo context.

"You Have to Choose One or the Other"

False. Best-in-class teams use both tools at different funnel stages. Naoma sits at the top of funnel, converting inbound demand into qualified pipeline. Navattic sits mid-funnel, enabling champions and educating buying committees.

Choosing one tool over the other misses the point. The question isn't "which is better?" It's "which problem am I solving?" If the answer is both, use both.

Conclusion

Navattic creates async product tours for exploration. Naoma is a live AI agent for instant qualification and demos. Different problems, different solutions, often complementary.

If your bottleneck is rep capacity and calendar friction, Naoma fits. If you need post-demo assets or self-serve education, Navattic fits. Most teams benefit from both in their stack. Naoma qualifies and converts at the top of funnel. Navattic educates and enables mid-funnel.

The key insight: demo automation isn't one category. It's two. Interactive tours help prospects explore. AI agents replace rep capacity and qualify intent. Understanding the difference means you can deploy the right tool at the right funnel stage instead of forcing one solution to solve every problem.

For more insights on demo automation and AI agents, check out the Naoma AI blog.

Want to see how Naoma converts rep-free demand into qualified pipeline? Get an AI demo now →