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B2B buyers now use ChatGPT, Perplexity and Gemini to shortlist vendors. Learn what AI engines cite and how to become a recommended option.
Demo-led growth puts a live product demo on the first touch instead of a form. Here's what it is, why now, and how to start running it.
A practical manifesto for B2B SaaS GTM leaders: 7 tenets to turn your product demo into the engine of pipeline, conversion, and qualification.
The TOFU/MOFU/BOFU funnel leaks intent at every gate. Here's how to build a demo-first funnel where the live demo is the entry point, not the prize.
How to choose between self-serve, demo-led, and sales-led GTM in 2026 — by ACV, product complexity, buyer, and deal velocity. Decision table inside.
How founders know when to stop personally running every demo — what to keep founder-led, what to automate, and a transition plan that protects pitch quality.
Five ROI categories to evaluate an AI demo agent — speed, coverage, conversion lift, cost efficiency, and insight — plus the metric to track for each.
Get exec approval for an AI demo agent on one slide: frame the problem, pick the metric, show the pipeline math, state the ask, kill objections.
A RevOps playbook for adding an AI demo agent to your funnel without losing UTM capture, identity, CRM lifecycle, MQL/SQL definitions, or reporting.
Build pipeline with live demos instead of gated forms. Switch the offer to 'see a live demo now,' rework CTAs by channel, and track engaged demos.